Many people are unsure of what they should promote with their internet marketing business. There are lots of people who say that having your own products is best because you’ll continue to reap in larger profits. Of course you’re always going to have those marketers who want to promote affiliate products because there’s less work required. Each of these has an up side and a down side. Many people don’t like creating their own product because there’s so much work involved. Not only that but promoting your own products is intimidating because it requires going in with other marketers in a joint business. But, there is something that satisfies you about having a product you yourself created. Eventually, you can achieve financial freedom when you market a product that you made, as you will be flexible to change and work in various ways. But then you have to consider that affiliate marketing allows you to get into it easily and you can get going, promoting others’ products and getting paid commissions for your work. On the other hand, it’s tough to make money with affiliate marketing because of all the people competing against you and you’ll find it hard to stand alone amongst them. Ultimately, what you choose to promote for your online business completely depends on your own comfort factor. You could just begin with affiliate marketing and then you could design your own products to market later on. Effective sales copy is key to finding success with your Internet marketing efforts. An effective sales letter will you put in a powerful position, where you are almost certain to succeed. You will find that the best way to create a converting sales letter is by employing the AIDA formula. The AIDA formula involves capturing the (A)ttention of your prospects with a great headline, then creating (I)nterest and (D)esire by showing the benefits of your product and then convincing people to take (A)ction. thinking about ais home study course to write good sales copy hinges on your understanding of the fundamentals of this formula.